Targeting high-end male consumers aged 25-45, the brand focuses on three core elements: "natural premium materials + clean tailoring + full-scenario adaptability." It selects premium materials such as Italian wool, Egyptian long-staple cotton, recycled functional fabrics, and vegetable-tanned leather, combining minimalist tailoring with retro details (aligned with the 2025 cross-border trend). The product range includes men's wear for all scenarios—business formalwear, casual commuting, light outdoor activities, and formal occasions—offering personalized services like custom sizing (shoulder width / waist / pant length), embroidered logos, and exclusive color schemes. The target audience consists of urban elites, business professionals, and enthusiasts of lifestyle aesthetics (with a monthly income of over 25,000 RMB). The brand is designed for Shopify cross-border e-commerce, primarily targeting the high-end men's apparel markets in Europe, America, Japan, and South Korea;